Privacy Policy

Effective Date: 24 October 2026

Brightly MV (“Brightly”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website, mobile applications, and related services.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you.

This Privacy Policy applies to:

  • The Brightly website at brightly.mv
  • The Brightly MV iOS application
  • The Brightly MV Android application
  • Customer accounts, orders, notifications, and related Brightly services

1. Information We Collect

Contact Information

Depending on how you use Brightly, we may collect:

  • Name
  • Email address
  • Phone number
  • Delivery or physical address

This information may be provided when you create an account, place an order, contact us, or use other Brightly services.

Account Information

If you create a Brightly account, we may collect and store information associated with your account, including:

  • User or customer ID
  • Account information
  • Account preferences
  • Brightly Points or rewards information, where applicable

Purchase and Order Information

When you place an order, we may collect information such as:

  • Products purchased
  • Order number
  • Order value
  • Discounts applied
  • Delivery method
  • Delivery island or address
  • Payment method
  • Order status
  • Purchase history

Brightly may retain transaction information where necessary for accounting, reporting, customer service, fraud prevention, security, or legal purposes.

Device and Notification Information

If you enable push notifications in the Brightly mobile application, we may collect a device or application installation identifier.

This information may be used to:

  • Send order updates
  • Send payment or delivery updates
  • Provide Brightly Points notifications
  • Send new-arrival or promotional notifications
  • Manage notification delivery

Brightly uses services such as Firebase Cloud Messaging to deliver push notifications.

These identifiers are used for application functionality and are not used by Brightly to track you across apps or websites owned by other companies.

Other Information

We may collect limited technical or operational information required to provide, maintain, secure, and improve Brightly services.

This may include information related to:

  • Application functionality
  • Website performance
  • Error detection
  • Security
  • Service delivery
  • Fraud prevention

2. How We Use Your Information

We may use personal information to:

  • Create and manage customer accounts
  • Process and manage orders
  • Arrange delivery or collection
  • Communicate regarding orders
  • Provide customer support
  • Operate Brightly Points and rewards
  • Send requested notifications
  • Manage returns, refunds, or order issues
  • Maintain transaction records
  • Protect Brightly and our customers from misuse or fraud
  • Maintain and improve our website and mobile applications
  • Comply with applicable legal, accounting, or regulatory requirements

3. Advertising and Tracking

Brightly does not use personal information collected through the Brightly iOS application to track users across apps and websites owned by other companies.

Third-party advertising or cross-app tracking technologies are disabled when the Brightly website is accessed through the Brightly iOS application.

Brightly does not sell personal information to advertisers or data brokers.

Where analytics or similar technologies are used on our general website, they may be used to understand and improve the performance and use of Brightly services.

4. Payments

Brightly may offer payment methods such as bank transfer or other available payment options.

Brightly does not intentionally collect or store complete payment-card details unless specifically required for a service and clearly disclosed to you.

If a third-party payment service is used, that provider may process payment information according to its own privacy policy and terms.

5. Sharing of Information

We do not sell your personal information.

We may share limited information with trusted service providers where necessary to operate Brightly, including providers supporting:

  • Website hosting
  • E-commerce functionality
  • Order management
  • Push notifications
  • Delivery or logistics
  • Technical support
  • Security
  • Communications

We may also disclose information where required by law, legal process, regulatory authority, or where reasonably necessary to protect the rights, safety, or security of Brightly, our customers, or others.

6. WordPress and WooCommerce

Brightly uses WordPress and WooCommerce technology to operate parts of our website and online store.

Information entered during account registration, checkout, ordering, or account management may therefore be processed through these systems as part of providing Brightly services.

7. Push Notifications

Brightly may ask for permission to send notifications.

If you allow notifications, Brightly may send:

  • Order updates
  • Delivery updates
  • Brightly Points information
  • Special offers
  • Promotional announcements
  • New-arrival notifications

You can disable notifications at any time through your device settings.

Disabling push notifications does not prevent you from using Brightly.

8. Cookies and Local Storage

The Brightly website may use cookies or browser storage where necessary for:

  • Login sessions
  • Shopping carts
  • Checkout
  • Account functionality
  • Preferences
  • Security
  • Application functionality

Some cookies are necessary for Brightly to operate correctly.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or where retention is required for legitimate business, accounting, security, or legal purposes.

Order and transaction records may be retained after an account is deleted where necessary for accounting, reporting, fraud prevention, or legal requirements.

Where possible, unnecessary personal information associated with retained transaction records may be removed or limited.

10. Account and Data Deletion

Customers may request deletion of their Brightly account.

When an eligible account is deleted, Brightly will remove or anonymize personal information that is no longer required.

Certain transaction information, including order totals and purchased items, may be retained where necessary for legitimate accounting, reporting, security, or legal purposes.

To request account deletion, please visit our Account Deletion page.

11. Data Security

We use reasonable administrative, technical, and organizational measures to protect information against unauthorized access, alteration, disclosure, loss, or misuse.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

12. Children’s Privacy

Brightly is an online shopping service intended to be used by customers who are legally able to make purchases or by individuals using the service with appropriate parental or guardian involvement.

We do not knowingly collect personal information from children for advertising or cross-app tracking purposes.

If you believe a child has provided personal information to Brightly without appropriate authorization, please contact us.

13. Your Choices and Rights

Depending on the circumstances, you may request to:

  • Access personal information held about you
  • Correct inaccurate information
  • Update account information
  • Request account deletion
  • Opt out of promotional notifications
  • Ask questions about how your information is used

Some information may need to be retained where required for legitimate business, accounting, security, or legal purposes.

14. Third-Party Websites and Services

Brightly may contain links to third-party websites or services.

Brightly is not responsible for the privacy practices of third-party websites or services.

We recommend reviewing the privacy policy of any third-party service before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to Brightly services, our mobile applications, our website, technology, legal or regulatory requirements, or our privacy practices.

When this policy is updated, the revised effective date will be shown at the top of this page.

16. Contact Brightly

Brightly MV
Website: https://brightly.mv/
Email: info@brightly.mv
Phone / WhatsApp / Viber: +960 7472791
Location: Addu City, Hithadhoo, Maldives

If you have questions about this Privacy Policy, your personal information, or a privacy-related request, please contact Brightly. We will make reasonable efforts to respond as soon as practicable.